COMMERCIALIZATION
Successful commercialization is multi-faceted and requires coordination throughout Sales, Market Access, Sales Operations, Marketing, Clinical Support and Trade Channel. How effectively is your commercial team collaborating to consistently achieve revenue goals and grow your market? Whether you are commercializing for the first time or growing existing products, we can help you avoid common pitfalls and deliver the results you need.
GROWTH STRATEGIES
Are you focusing on what is critical to drive revenue in your organization? Are you implementing The 4 Disciplines of Execution? We can help you achieve accelerated revenue growth by implementing strategies that focus on the most important aspects of your business.
MARKET ACCESS
Your market access strategy is critical to your success. Many Class II & III devices are adjudicated through both pharmacy and medical benefits. Are you optimizing reimbursement channels to make your product easy for HCPs to prescribe and affordable for patients to receive? How are you leveraging access to drive patient retention and ongoing revenue?
This is what we do.
PRODUCT LAUNCHES
SALES ORGANIZATION DEVELOPMENT
MARKETING STRATEGIES
You only get one opportunity for a first impression and one chance at a successful product launch. Your value proposition, competitive differentiation, pricing strategies, industry partnerships and managed care relationships need to be locked and loaded. Are you providing proven commercial feedback to your engineering and regulatory teams well ahead of time? Bring us in early to ensure that your product launch is a success.
A highly effective sales team can ensure consistent achievement of quarterly and annual revenue targets. Attracting, hiring, training and developing the best talent in the industry can help you accelerate sales. Are your sales resources optimally deployed? Do you have an incentive compensation plan that drives the results you need? Our industry expertise can ensure that you are getting the most from your sales team.
Pioneering markets, positioning new products in a competitive landscape and expanding adoption all require marketing strategies that resonate with patients, providers and payers. Make sure you have the right message for each critical segment. Are your customers hearing what you want them to hear? We'll help develop and drive the messages that set you apart and achieve your goals.